Safety and Confidentiality of Information
in Zer4u’s Internet Site
The building method and the way of operation
of Zer4u’s Internet site guarantee that the Company respects the privacy of its
customers and grants it with utmost importance.
The purpose of saving our customers’
information in the system is to continuously improve the service level and to
give the customer the opportunity to purchase products in the most convenient
manner and in an environment which gives him the most pleasant shopping
experience.
In addition, the information gathered in
the system about the purchasing habits of our customers and their identifying
details is used only for the purpose of implementing transactions, entering
private areas and providing technical assistance in the site.
The gathered information consists of a
number of parts:
1. Information provided by customers for the
purpose of identification and content tailoring to relevant fields of interest.
2. Information received in the system from
external factors, the purpose of which is to improve the personal service level
and the convenience level for the site users.
An example for such information is an interface for a passport which shortens
the registration process for MSN customers.
3. Automatic transfer of information through
“Cookies” for the purpose of identifying return customers and interesting them about
sales and contents which are tailored to their personal preferences. This information is transferred between us
and our customers upon the creation of a link between the personal browser and
the shopping portal. This form of
identification is the most accepted in most sites which provide online services
to customers. The “Cookie” is an
alphanumeric file which is transferred through the browser to the hard drive of
the personal computer. Our ability to
identify and familiarize ourselves with our customers allows us to provide
services, such as saving the purchase details from a previous visit to the site
in a shopping cart, updating the customer about topics that interested him in
the past and more. The transfer of
“Cookies” to the personal computer can be prevented by settings in the customers’
browser which do not allow the transfer of such data, but also prevent personal
handling and familiarity with the customer’s fields of interest and
preferences.
The information about our customers’
consumption habits and identification details is confidential and strictly protected
and it is not transferred to external factors which are not related to the
system. Controlled access to the relevant
information of the customers is provided only to our business partners, which
are directly related to the operation of the system. Information between us and our customers
which is defined private is securely transferred by the SSL Protocol,
which encodes the transferred information and prevents its disclosure to
unauthorized parties. The trading floor
was planned and built with the accompaniment of a company specializing in
solutions for electronic information security and in compliance with the market’s
strictest security standards. Once in
every defined period, information security experts check the existing security
level and ensure that the information gathered in the site is indeed secure and
confidential. In order to protect the
privacy of minors, you may use the site only if you are older than 18. Nevertheless, if minors do use the site, it
is recommended that an adult supervises them during the implementation of a
transaction.
